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From The Bully's Supply Closet
Sling Shot

Early in life we develop deep, emotional alliances with type: "The Hero", "The Villain", "The Jester", "The Princess", "The-boy-who-saves-his-buggers-in-the-corner". These archetypes are all accounted for and sufficiently filled while barely learning how to read our first book. Whether by nature or nurture, there isn’t much in the way of personal choice. Once these roles are assigned, they’re awfully difficult to shake. So it’s no surprise that the resurgence of iconic signifiers of these adolescent roles are popping up in the least likely of places.

Within a brands identity, especially within the fashion sector, the commodity of heritage is not measured in yards of fabric but in periphery. The decoration. The wallpaper. Miscellany. These otherwise insignificant elements, when reevaluated flesh out the narrative of a brand.

Here are some recent examples from a Brooklyn-based, fashion and “goods” company, Hickoree’s Hard Goods:

Audubon Bird Call
Metal Ruler
School Yard Whistle
Old Matchbook
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Take Ivy: The Value of Tradition

If gently pressed, you could pretty much tell anyone, anything. You could tell them what you wanted in life. You could tell them what you wanted this decade, this year, this month, this week, this day. Today. I guarantee with minimal coercion you could tell them, with eerie specificity, what you wanted and all of the weird, compromising, morally questionable steps you’d take to get it. For myself, I’ll freely share. These past summer months have been laser-focused on wanting - no, scratch that - NEEDING one particular item in my possession. After months of feverishly foaming at the mouth amidst late-night Internet crawls, thrift shop rummages and fanboy fistfights, I got what I wanted.

In 1965, photographer Teruyoshi Hayashida traveled from the fashionable Aoyama District of Tokyo to visit and document American Ivy League college students in their natural attire, their natural habitat. He took his findings back home and published the bible on collegiate American preppy fashion, Take Ivy. This closely guarded tome of classic American fashion spent the past 45 years in various states of obscurity, sometimes fetching upwards of $2000 dollars for an original copy at auction. This is what I wanted.

Luckily last night, 24-hours ahead of the books scheduled US re-release, I got it.

The "Ivy Look" circa 1965
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Athleticism In The New Millenium

There’s a thrilla going on in Manila. No, Muhammad Ali hasn’t returned from the fray to reclaim his fighting day glory, but instead this fight is against a bigger opponent: getting older.

I have observed a resurgence of athleticism among 30 year olds in Manila. Weekly sponsored runs, bike fests and triathlons are now commonplace in The Philippines thru establishments like Pinoy Fitness. It used to be that the 2nd or 3rd decade of a person’s life was dedicated to living life without thinking or fear of consequences. Now It seems like “Six Degrees of Separation” applies to health concerns. There are only six degrees of separation between a healthy 30 year old and his 30 year old acquaintance with diabetes, heart problems and/or high blood pressure.

Turning to athletics is a 30 year old’s response to this reality. Yes, athleticism is still about the physical challenge, but it is no longer a competition of physical skill and prowess as it was during collegiate days. It is has become a statement of a person’s health status. Health really is the new status symbol.

http://daytripped-running.blogspot.com/

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How Many Friends is Too Many?
The reductive effect of 'friending' results in less humanity, more aggregation.

My 12-year-old stepdaughter gloriously announced to me that she has 256 friends on Facebook, I was ready to answer back that I have 368 when I was struck by a thought.

How many friends do I have?

The meaning of friendship has altered in the “Facebook Era”. In order to create a profile on a social networking site, you have to reduce your personality in a set of database entries (age, gender, relationship status, political views, religion etc.) in order to communicate with your “friends”.

Think about that for a second:

Reducing your personality in order to make friends…

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Why Multitasking Is Getting You Nowhere

Most days, I wake up pretty early. Early-Bird early. Before-the-sun-rises early. I have a window of time, a magic few hours, utterly to myself, before the sun fully paints the sky. In New York City, at this hour, the streets are utilitarian and the air, pregnant with a day’s possibility. Sometimes, it’s as if nothing moves. Yet, even in a time so seemingly sacred, so quasi-religious in its weight, an act of sacrilege takes place: A cloying glow of a computer screen illuminates my work area, my hand fumbles, reaching for my mobile, retrieving a cross-Atlantic sms, a television suddenly activated, diligently eats silence. I’m . . . connected.

But, this feels wrong. While “sacrilege” may be an indulgence of language on my part, awaking to this much connectivity is definitely kinda bad, right? It is kinda bad to feel alien without a screen present. It is kinda bad to feel foreign to the alterity of zoning out.

But why? Why is this “bad”?

New York Times Technology Journalist Matt Ritchel thinks that when our beloved communication devices inundate us from all directions, ironically we feel more disconnected and less able to focus. He thinks we shouldn’t. This is why it is bad.

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Welcome To The Immaterial World: A Dematerialised Future

In our latest Future Sign we look at how dematerialization is emerging as a significant new direction for consumer culture. One of the most interesting things about the move from the Real to the Virtual is how it reflects a real change in attitudes towards what we value and desire. The accumulation of possessions no longer holds the same cachet in a world where, friends, experiences and info-bites are the new status symbols.

We are seeing a gradual change in attitudes to ownership. As media, music and film go “on-demand” we will continue to see a decline in the status and value of collections. People will shift from wanting to own to wanting to have ubiquitous access and enjoy at their pleasure. What is evolving is a new form of digital minimalism, which sees more of what we own and value becoming liberated from the physical world. While it currently represents the aspiration rather than the reality, many people recognise that dematerialization offers a solution to many of the common ‘problems of modern life’. Some economists even see the move towards dematerialism as providing the next step in human and economic evolution, as well as a solution to the issue of sustainability and growth.

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Clicktivism: The Death of The True Activist?

This morning I received a Facebook invitation to join a group called “Libraries Across Africa”. Now, I don’t know what “Libraries Across Africa” exactly is, but I quickly clicked the link, glazed over some copy about wanting to “radically accelerate the construction of public libraries in Africa in order to provide information access, for the largest number, at the least cost” and clicked “Like”. I thought, ‘It’s Africa. I like Africa. It’s libraries. I also happen to like libraries. It’s a seemingly innocent, well-intentioned attempt to bring light to a situation that if remedied would have significant and long lasting effects on the entire continents present and future. I’m in!’ I clicked “Like”. I felt better. I’m think my voice was heard.

But in truth, that elated feeling of pride in action, was fleeting. Soon after my morning foray into ‘feel good activism’, I was checking movie times; illegally downloading music and trying to find a good thesaurus app for my phone that’ll make me sound smarter. This is when I realized I’d committed an egregious act of “Clicktivism”.

Let’s do some quick reflection.

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The Graying Future Of Technology
Are Tech Brands Generationally Discriminatory?

I’m on Skype with my father explaining how to upload images to his Facebook account – a test of patience and persistence. Whilst I may be labeled an indignant son, it struck me as to why technology brands seem intent on ignoring older generations?

Gen Y/ Digital Natives have traditionally been the focus of technology brands. Technology brands have usually prided themselves as being innovative, intuitive and pioneering – which supposedly translated into their brand values.

However, ironically the majority of technology brands have been quite traditional in their marketing, particularly in their positioning, chosen target audience and communications planning. Much of technology brand marketing is based on the conventional technology adoption curve. Their strategy is reliant on gaining early adopters (usually Gen Y or Digital Natives) and letting them disseminate the relevance of the new technology to other generations/consumer groups. This is reflected in their channel strategy which is focused on the tech-savvy consumer. But is this really an effective use of channels? Why the obsession with capturing coveted Digital Native market?

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Read It And Eat: The Emergence Of Food 'Zines

Traditionally the preserve of 'underground' music fans 'zines, those Xeroxed journals often found lingering around the flier rack of independent bookshops and underground record purveyors, are making a significant comeback. Whether this is partly driven by nostalgia, the rise of DIY culture or an innate desire for tactile sources of information and inspiration, I'm not sure. But whatever the drivers behind this resurgence there, seems to be an endless stream of new and very well thought out 'zines available, and most have little to do with music!

This recent emergence is very much in line with 'Pastoral Life', our recent Future Sign that tracks the growing number of people in urban environment who are finding ways to reconnect with their pastoral roots. From urban gardens to city bee keeping we are witnessing an explosion of people advocating a return to a more gentle and civilized age, where people were more closely connected to their natural environment.

This is now reflected in the growth of independent food oriented 'zines. Whilst mainstream food publications are going under, these independent publishers are filling the void with locally focused and more personal titles.

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Is This The Death of Email?

A great review, published in Fast Company, in June, tells us about the end of the Email. Sheryl Sandberg (Facebook COO) spoke about the fact that only 11% of teenagers use Email as a communication tool. She said "If you want to know what people like us will do tomorrow, you look at what teenagers are doing today…" Which I do agree…

Facebook's Sheryl Sandberg’s Conference

But, on the other hand, the use of Text Messages (SMS) and social networks increases every day, and I personally blame Smartphone's, not just teenagers.

As we all can agree, never in the history of brand communication have companies had so many tools to interact with the consumers and vice versa. The “Fan Pages” and the “Profiles” on social networking sites generate so much buzz to engage consumers to be slanderous or protective of a brand. And in this case, yes, I agree that the Email is becoming extinct.

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