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It’s that time of year again. Time for all American football fans to arise from the food coma 86 hot wings, 2 pepperoni pizzas, a case of Budweiser and a baby-sized mountain of BBQ potato chips will surely induce, even in the toughest of tailgaters. While the game was remarkably exciting, (hats off to the NY Giants for the big win) what we in the advertising and marketing world tuned in for was, as usual, the spots.
And thanks to the rapid-fire content farms the Internet is vying to be these days, a comprehensive breakdown of ‘best’ and ‘worst’ followed briskly on the heels of the Giants being crowned victor, right?
Wrong.
USA Today, in partnership with Facebook, launched the Super bowl Admeter, which eschews that lengthy wait till games end, and determines the Super bowl Ad winner, DURING the game. This partnership has essentially gamified the act of watching commercials. This fits squarely within our Lowe Counsel Future Sign: The Game Layer. It also gives an arena from which to judge the 54 separate spots presented during the game instead of scattered streams of tweets flying to and fro.












