Once upon a time, when we were all naive over-sharers, Facebook and Twitter were dumping grounds for all manner of baby pictures that, admittedly, you couldn’t have cared less about. Then along came Unbaby.me; an app extension that made all those very important announcements about your friends babies doing the regular stuff babies are supposed to do, completely disappear into the ether. Well, they didn’t disappear, per se; those posts just got replaced. With what? Well. . . with cats of course! And from then on, all was right with your social network feed and you lived a happy, other-peoples-babies-free online life. And that life, it was a sweet and awesome life.
But then you got hungry. Replacing banal baby news wasn’t enough. You wanted to more.