Exercise has a perplexing image problem. Depending on which way you tie your trainers, a morning run, a set of hard push-ups or brisk swim can be seen as a rewarding blast of self-improvement or a daunting task better left for professionals. We all tow this line, for better or for worst. But to NOT have those options available to us would be unthinkable for most. So truly, we should be thanking our lucky stars.In London, a group of runners understand there are those who are immobile and isolated, without choice of running or taking a day off. So they decided to do something about it rather than just talking.
The Good Gym was a concept built off of this idea. It’s such a simple concept: A group of runners volunteer one run per week to run errands for the immobile elderly or the socially isolated within their community. The benefit is not only getting a good work out, but also providing assistance and social interaction with those who’d otherwise not have that available to them. This is a situation that is truly a win win.
If a brand were looking for a novel and inspiring way of interjecting an altruist’s lean on their brand image (we’re looking at you Nike, Reebok, Adidas etc), this wouldn’t be a bad cause to get behind.
links to consider: http://www.thegoodgym.org/