The trans-Atlantic journey of popular TV program SKINS has hit a speed bump along the road towards world domination. Birthed and lauded in the UK for its' bravery and uncanny honesty, the show which follows the trials and tribulations of a group of sexually active, drug and drink-friendly teenagers has proven to be too much for American audiences. When an American adaptation of the show debuted this month on MTV it was met with a captive audience of 3.3 Million viewers. But by the second week, that number was chopped in half along with the shaky foundation of the shows advertisers. Due to the racy content and boycotting from The Parents Television Council, Taco Bell pulled their ads from the program.

That was after one show.

Since then, GM, Wrigley’s, L’Oreal, Schick, Subway, Foot Locker and H&R Block have all subsequently followed Taco Bell’s lead withdrawing ads from the show. That is after only two shows.

At this rate, SKINS will be cancelled before the 4th show begins taping. The resulting aftermath, chock full of empty punditry and strife over whether or not the source of SKINS losing its ad support came from societal pressure for decency or that the US adaptation was, to put it frank, crap.

Let’s see how this unfolds.

links to consider: http://www.observer.com/2011/media/more-advertisers-flee-mtv...