UNIS is a small brand. They have one store. They sell wholesale to 25 others. They make sensible clothing for seemingly sensible folks. The quality is very good, but they are faced with the sticky conundrum of exclusively doing their manufacturing in the US. The balancing act of weighing social responsibility of keeping things local, while keeping costs attractive to consumers is what many smaller brands have been wrestling with for decades. UNIS has admittedly failed at this. But the price is not the final word here. Eunice Lee, UNIS founder and head designer, wanted to 'do some ‘splaining’ as to why her chino’s cost a whopping $228.00 US.
Within the trenches of the comments section of Commerce with A Conscience, the query was raised as to why these UNIS brand chinos were such an expensive pair of a relatively pedestrian style of pant wear. Not only did the section light up with thoughtful and thought-provoking replies, but Miss UNIS herself, Eunice Lee went deep into detail explaining the intricacies of why her products are priced as they are. She lamented on the awkward position forward thinking; socially aware brands are put in trying to produce in the US without compromise.
UNIS gained fans and a new set of loyal customers simply by telling the truth.
This is the type of transparency larger brands could learn to start exhibiting instead of hiding behind mouthpieces and talking heads.
It may just pay off in the end.
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