13th Street Universal in Germany is going to make it really difficult for anyone to label “going to a movie” a passive activity. They’ve embarked on a re-launch of the division of Universal Germany with a spirited and highly inventive campaign. They’ve released the first “outernet” interactive film. What’s the “outernet” you ask? It’s exactly what it sounds like: real life.
The film, titled The Witness, is an interactive/real life game of sorts. The film takes the player, via iPhone, through a series of clues and detective-like mysteries that the player then participates in (taking evidence, photos, etc). This all is to illustrate that 13th Street is THE place for crime drama. This not only is the best interactive game we’ve seen yet, but the best utilization of AR (augmented reality).
If yesterdays post on fake internet girlfriends didn’t signal that things have obviously swung too far in the direction of internet dependency, this should give relief that some entities are at least trying to correct things the best (and most interesting) way they know how. AR may not be perfect, and yes, there is dependency on a computing device built into its DNA, but it's a start.
Sure beats sitting at a desk, right?
Check it out: http://www.13thstreet.de/