“Gluten-free helvetica keytar seitan american apparel. Letterpress cliche seitan etsy, four loko hoodie carles single-origin coffee sustainable banksy portland dreamcatcher freegan. Gluten-free lo-fi terry richardson sartorial, keffiyeh wolf single-origin coffee aesthetic cred yr. Four loko chambray thundercats, tattooed mustache vice iphone jean shorts hoodie artisan synth master cleanse vinyl art party blog.”

The above text is a small example of the hilariously cleaver Hipster Ipsum, a “hipsterized” send up of Lorem Ipsum, a classic placeholder text popularized in the design field. Toting itself as an “Artisinal filler text for your site or project”, is in fact a work of artisans: site users. The site has a vaguely interested, slightly “whatevs” submission bar at the bottom that allows for users to submit words to the growing glut of “hipster” terminology. And the language of delivery drools the same removed, careless apathy so often welded to the hipster generation (eg: Do you need some text for your website or whatever? *sigh* Okay…). When visiting the site, you're given the choice between straight up, “hipster neat” (as they put it), or a Lorem-hybrid aka “Hipster w/ a shot of Latin”.

Some standout words and phrases include, but are by no means limited to:

“Master Cleanse” (because that PBR and bacon candy isn’t going to clean itself out)

“Brunch” (because breakfast is entirely too early)

“Cosby Sweater” (because, uh, it’s the 80’s. hello?)

or my favorite

“you probably haven’t heard of them” (because you probably haven’t)

For some reason, this seems oddly fitting:

If anything, Hipster Ipsum serves as an oddly accurate zeitgeist of what is on the minds of those trolling thru the site.

Links to consider: http://hipsteripsum.me/