Idolatry and sports go hand in hand. Take for example the one time popular hairstyle known as The Faux Hawk”. Originated by noncommittal punks and popularized by David Beckham, The Faux Hawk spread through out the world like a really ugly, wimpy wildfire, all due to the popularity of Becks as a footballer. His style of dress? Copied with reckless abandon (and recklessness). Knit caps in the summer? Blame it on Becks. But it’s a wondrous display of fan devotion.

When you’re favorite player does/says/drinks/wears/eats something, you may not follow sheepishly, but you peripherally take note. You remember the maker of the shoes he or she is wearing. You perk up when you find out the workout regimen responsible for those abs you love so much, includes handstand push-ups (good luck!). You race out to snag a copy of The Art of War after word drops that your favorite baller read it to better understand his opponents. Hell, It’s the reason athletic endorsements exist.

A devoted fan base follows. Like sheep. Proud, undeterred sheep. The iconic player Jersey, being the most recognizable of articles adornment for these earthly gods of sport, is ground zero for where and how you begin to track them. So, what if someone made the whole worship/borderline stalking thing a little more convenient?

You’d be a Jaguares de Chiapas fan.

The Mexican Primera Division team has made the cleaver switch from normal player jersey, which carry the family name of the player on back, to using each player’s individual Twitter handles.

The Jaguares de Chiapas website states:

"Conscious of the age we live in, where we can all stay in touch through the Internet no matter how distant, Jaguar launched a campaign and carried out various activities linked to Twitter. In football as in life, 140 characters are enough to decide which side you're on.”




It’s a really cleaver and quasi-humorous idea for keeping track of the players, all the while giving shine to their corporate sponsors.

This is going to give trading cards a run for their money.


Links to consider:

http://www.soyjaguar.com/pagina.php?sec=noticias&sub=recient...