It may be the season for giving, but, to be frank, receiving has certain 'benefits' as well. Heineken has created a genius social campaign Facebook app which pairs all of the stingy, wanting, envious gift givers together and let's them gift one another. To promote BeerTender, a new drafting device, (which allows users to pour ice cold draft beer in the comfort of your home/dorm/cubicle), Heineken figured a novel way of promoting: BeerFriender for Facebook.
While it may be a humorous (and not entirely ethically synced) take on our latest Lowe Counsel Future Sign: Exchange Economy, for Heineken's part, this move tips its hat in recognition of the influence and rise of an economy based on sharing, swapping and exchanging.
Giving never felt so rewarding
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