To promote the upcoming motion picture Chronicle, 20th Century Fox enacted a brilliant guerilla campaign that flew over the skies of Manhattan…..literally. If you were in the NYC area in the 24-hours, you may have been a witness to something akin to the miracle of human flight. We say akin, because while it sure did look like flying people, what we were actually seeing was three remote-controlled humanoid aircrafts controlled by three pro RC “pilots” on the ground. The effort to promote the film (which contains a group of friends who possess the ability to fly. natch.) has had wildly popular success, with the ‘blogosphere’ exploding with chatter and a (very dramatic) promo video reaching almost 1,000,000 hits on YouTube in a day of its release.
This one is a ‘less-said-the-better’ situation, so we’ll get out of the way and let you enjoy:
Chronicle, a story of three high-school friends who subsequently gain superpowers, hits theaters this Friday in the US.
Links to consider: