It's unanimous: Twitter has changed the speed and manner in which we communicate. The flow of information is so fast in fact, that you can absorb all the info you need within 4-6 seconds and be on your way. It's the reason why it became so popular. But being popular doesn't mean people get a chance to "know you". And that's been a problem for brands looking to connect with their base thru the social networking tool. On Twitter, you move quick, but you don't stick around.

Well, February 1st, that all changes.

According to Business Insider, Twitter is planning to roll-out “enhanced profile pages [that will] give brands the ability to build platforms on their pages that could include iFrame environments, allowing users to play games or shop on a brand's site without actually leaving the Twitter environment.” That spells more screen time for a user, depending of course if said brand knows how to engage with its followers.

This is kind of a big deal. Facebook, who spent years adapting their site to cater to non-traditional revenue streams, ended up alienating a large section of their community with these types of changes (resulting in the seemingly desperate plea from many brands now begging community members to “Like” them). What Twitter is attempting (or already has flirted with apparently) works off a satellite model where a brand world is encased within a familiar environment (Twitter interface) and the movements within that environment are easily sharable within a growing, face-paced community of users.

Will we all be admitting that Twitter is the new “King of the Hill” in weeks following this overhaul?

Only time will tell . . .


Links to consider:

http://articles.businessinsider.com/2012-01-26/news/30666045...