Toilets are rarely a thing of sport. "Business" is done there, and then you’re, well, done. Finished. Not to be thought of again.
But that’s not how the minds behind the Flush of Fortune game see things. The Domestos Bleach brand have created a Facebook game to promote their new Extended Bleach Kill variant, that actually pays big bucks, if your brain is in the toilet that is.
The game works a bit like a roulette table. Flush of Fortune’s site states:
“Players register via Facebook Connect for the current day to gain a place on the wheel, as indicated by the Players profile picture in one of the slots. The wheel will spin continually for the duration of each game. Players need only register once to play further games.”
Each game lasts a full 24-hours, starting at 6:30 pm each day, and ending the next day at the same time, for the duration of the contest. During the course of the game, contestants are encouraged to share the game play within their network to increase their chances of winning and visibility and these acts of sharing reward them with ‘cheats’ which help them secure the final prize of £1000 to the daily winner. A red ball indicators journey’s around the ring of toilets, and whosever’s face is on the final toilet flushed is declared the winner.
There is something we always have had to admire about a brand like Domestos that make their marketing stand a shoulder above; their self-awareness and sense of humor and lightness is unparalleled. They “get” their product. They understand the context and they make light of the ‘touchiness’ related to it by staying inventive and engaging.
How many other brands can get you to essentially play around in the toilet all day?
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