One Question: Is it pronounced GIF or JIF? This question has plagued many a computer user since the dawning of the Graphic Interchange Format in question. The image looping, of practically everything, is all grown up and primed to celebrate its 25th birthday. Like all quarter-life birthday bashes (worth attending) you’ll need a higher caliber of drink to quench your thirst for laser cats beaming things and Jon Hamm crying, on repeat. Hence Glaceau’s Smart Water teaming up with Paddle 8 and Tumblr and heading down to Art Basel Miami Beach to hold the first ever GIF festival, Moving The Still.
But before we go any further, let’s look back at the history of the GIF, courtesy of LEGS MEDIA:
Links to consider: