Do you sometimes think that you spend too much time online and in front of a screen? Do you find yourself craving real sensual stimulation and experiences? If the answer is yes, you are not alone. Recent evidence from global Thought Leaders...
In the bizarre, albeit clever new spot for the upcoming animated film Tangled (a new interpretation and retelling of the classic story of...
I read with interest this week that the new UK government is planning to introduce a wellbeing survey to gauge the state of the nation. According to a government source: "The aim is to produce a fresh set of data, some of it new, some of using...
A new online campaign for the new Sony Xperia X10 smart phone feature a series of focus groups aimed at showing the Xperia X10’s prowess over competing smart phones. It’s a comical set up. Several distinct groups are gathered and asked a...
Digital advertising has historically centered on the media plan, while the underlying strategy and creative execution have taken a backseat. Today, as more advertising dollars shift to digital and the costs associated with advertising on this...
With recent furor over new federal drug regulations proposing harsh and striking warning labels on cigarette packages to scare-off/warn would be smokers...
The lure of social networking in the halcyon days of Friendster and hushed mentions of an “alternative” that allowed for customization (Myspace), was that like the tired adage, you really could be whatever you wanted if you put your mind...
When confidence rides high and borders on conceit, your only competition is yourself. In branding, controlling the narrative is a novel way of packing on some beef. Skoda masterfully did just that in the brilliant counter advert to their...
If there ever was a buzz word to capture the currency of the tech world, one could venture to say that word is AR. Augmented Reality, currently darling of all app hungry denizens, is taking interesting shape as it makes its way to...
