Personal Best: The Struggle to Make An Olympic Athlete

It’s been said that meek goals need not be pursued. Nowhere does this ring truer than through out the stadiums of the London Olympic grounds.

Personal Best is a new...

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Screaming at The Volkswagen Up Could Win Olympic Tickets

The majority of Dutch Olympics fans (as well as pretty much everyone else, everywhere else) were frozen out of getting seats for the 2012 London Olympic Games. In the process of accepting that loss, many may have...

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Jay-Z Gets Seriously Synergistic with Duracell Powermat

He may be the King of NY, but that doesn’t mean that Jay-Z isn’t vulnerable to the same insecurities of the everyman. In the latest spot for Duracell Powermat, HOVA get’s down right...

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Chobani Yogurt Launches Unique Soho Retail Experience

“ There’s a war going on outside, no man is safe from/ you can run but you can’t hide forever…..”

So goes the opening lyrics of 90’s rap stalwarts Mobb Deep’s hit song Survival of the...

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Dip Well, Dip Often: Relax, The Electronic Tip Jars Are Here

In a coffeeshop, it’s standard that the best way of showing gratitude for a service performed with efficiency and expedience is with a tip. 15%, 20%, 25%, whatever percentage of your bill you determine said service was worth,...

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The Dark Knight Rises: The AR Soundtrack Experience

We’ve all been there: immersed in your daily routines of living, the fumes of inadequacy waft in your direction. Do I have my wallet on me? You check. You do. Keys? Phone? Present and accounted for. And while these essentials...

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Self-Powered Uganda Make Living Off Grid Easy… Everywhere

Ok, so it’s become a bit of a cliché in these modern times of bearded hipsters in dire need of reconnecting to the substance of earthly things, but the idea of “living off the grid” is not only becoming a more...

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Why "Brandalism" Should Matter to Brands

This week, the U.K. is having a bit of a rebellious streak. No, not for pulling the microphone on rock legends during a rare public performance. No, we speak of course about the celebration of “Brandalism”, the street art...

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Solar Powered Ice Cream Cart Could Break The Heatwave

While the UK hasn’t had the most ideal of summer seasons, it doesn’t mean other cities haven’t been under the scorching heat lamp that is the summer sun. NYC hit 100 degrees yesterday, the power grid gave way for some residents, subsequently...

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IKEA Lounge Makes Paris Airport Bearable

Just as in fine art, “what” IKEA is exactly is open to interpretation. And that definition falls squarely on the shoulders of what particular type of IKEA customer you are. Customers tend to breakdown into three distinct...

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