Super Bowl XLVI: The Adverts

It’s that time of year again. Time for all American football fans to arise from the food coma 86 hot wings, 2 pepperoni pizzas, a case of Budweiser and a baby-sized mountain of BBQ potato chips will surely induce, even in the...

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Mobile Retail Does a Wheelie

Remember 2010? Food Trucks were cool because they slung high-end Bahn-Mi to hoards of hungry hipsters on side streets? And remember...

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Go @Team Go! Sports in the Twitter Age

Idolatry and sports go hand in hand. Take for example the one time popular hairstyle known as The Faux Hawk”. Originated by noncommittal punks and popularized by David Beckham, The Faux Hawk spread through out the world...

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Cycling at 120 Feats Per Minute

Everyone needs a soundtrack. It’s the reason the Sony Walkman was created. So why haven’t we figured out a way to make our own soundtrack while on the go? Or at the very least, get a little motivation out of our jaunt? Well,...

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Adidas is Smart: The Data Dimension Makes Better Players

We’ve all been privy to the wonders of smart phone technology for sometime. But how many amongst us can say we’ve delved into the possibility of smart shoes? Yes, there have been some meager, albeit spirited, attempts at incorporating data...

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Tweeding Crosses The Pond

Tweeding. What is it?

Is it 'Tweeting' for less pedantic, self-important individuals? No, not even remotely close. Ok, give up? Well, I’ll hint you this much: it’s pretty damn British.


In 2009 Ted Young-Ing...

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Running Up The Walls.... on a Budget

“Freewalking”, “Parkour”, “Freestyle Walking” . . . whatever you’d like to call it, The sport of running-up-the-side-of-walls has proven it’s staying power over the last half-decade. So, if a small, privately run “Free Running”...

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Green Bay Packers re-invent the rules of the game

The continued growth in collaborative consumption sites, fractional and part ownership services and the growth in co-operatives as the business model du jour indicates that people are welcoming the redress of balance in favor of consumers...

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What We Learned Watching Super Bowl XLV

As the world pulls its head from the hangover of post-Super Bowl ennui, we at Counsel arrive bright eyed and bushy tailed. We flew past the Christina Aguilera national anthem mishap, the abysmal Black Eyed Pea’s half-time show (no surprise...

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Does Shock Still Shock?

PETA’s lack of presence in the advertising orgy known as The Super Bowl broadcast is just as important as their inclusion. Like a reliable, earth conscience (read: non-leather) timepiece, each year eyebrows are raised by ads they submit to...

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