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Lowe Counsel is a Lowe and Partners
cultural and consumer
insight innovation consultancy.

WITH OFFICES IN EUROPE, ASIA, AND THE AMERICAS, LOWE COUNSEL IS DEDICATED TO IDENTIFYING AND UNDERSTANDING GLOBAL AND LOCAL EMERGING SHIFTS IN CONSUMER ATTITUDES AND BEHAVIOR. BY IDENTIFYING KEY CULTURAL AND BEHAVIORAL FORESIGHTS WE HELP FRAME AND SHAPE THE DEVELOPMENT OF OUR CLIENTS BRAND AND COMMUNICATION STRATEGIES.

OUR EXTENSIVE EXPERIENCE WORKING WITH MANY OF THE WORLD'S LEADING BRANDS IS AUGMENTED BY OUR NETWORK OF OVER 3000 LEADING EDGE AND MAINSTREAM CONSUMERS IN OVER 55 KEY CITIES AROUND THE WORLD. USING OUR PROPRIETARY SCREENING PROCESS WE FOCUS ON INDIVIDUALS WHO ARE AT THE FOREFRONT OF NEW BEHAVIOR AND ATTITUDES.

AS PART OF OUR NETWORK WE HAVE A SERIES OF (DEMOGRAPHICALLY STRUCTURED) GLOBAL CONSUMER PANELS THAT HELP OUR CLIENTS UNDERSTAND THEIR TARGET CONSUMER IN REAL-TIME.