Richard Welch
Director, New York
AFTER GRADUATING WITH HONORS IN BUSINESS AND MARKETING AT LIVERPOOL JOHN MOORES UNIVERSITY RICHARD RETURNED TO LONDON WHERE HE ESTABLISHED REVERB, A PR, MARKETING AND EVENT MANAGEMENT CONSULTANCY. REVERB REPRESENTED A RANGE OF LEADING EDGE MUSIC, FASHION AND MEDIA CLIENTS INCLUDING UNIVERSAL MUSIC, VIRGIN RECORDS, FABRIC, RIZLA, EMI, I-D AND ATTITUDE MAGAZINES. IN ADDITION RICHARD PROMOTED A NUMBER OF INTERNATIONALLY ACCLAIMED CLUB NIGHTS; BASEMENT JAXX AND SCARAMANGA AND DJ'ED ACROSS EUROPE.
IN 2001 HE WAS APPROACHED BY STRATEGIC BRAND CONSULTANCY HEADLIGHTVISION TO CO-MANAGE D_CODE, THEIR GLOBAL YOUTH TRENDS CONSULTANCY. WORKING ALONGSIDE ZOË LAZARUS HE SOURCED AND ANALYZED GLOBAL LEADING EDGE INTELLIGENCE FOR THE ANNUAL D-CODE REPORTS IN ADDITION TO DIRECTING TAILORED RESEARCH PROJECTS; CLIENTS INCLUDED NOKIA, DIESEL, GUINNESS UDV AND NIKE.
IN 2003 RICHARD, ALONGSIDE ZOË JOINED OGILVY & MATHER WHERE THEY ESTABLISHED CRYSTAL, A LEADING EDGE RESEARCH CONSULTANCY. CRYSTAL INFORMED BOTH CREATIVES AND PLANNERS THROUGHOUT THE OGILVY NETWORK IN ADDITION TO UNDERTAKING PROPRIETARY RESEARCH FOR AMEX, MOTOROLA, COCA-COLA, DUPONT, JACK DANIELS, YAHOO AND UNILEVER.
RICHARD AND ZOË JOINED LOWE IN EARLY 2005 AND ESTABLISHED LOWE COUNSEL, LOWE'S GLOBAL THOUGHT LEADER RESEARCH AND MARKETING CONSULTANCY. CLIENTS INCLUDE CORNETTO, MAGNUM, AXE, REXONA AND AUDEMARS PIGUET. COUNSEL HAS ALSO WORKED WITH NOKIA NSERIES AND STELLA ARTOIS TO DESIGN AND IMPLEMENT BTL MARKETING PROJECTS.
RICHARD IS CURRENTLY A GUEST LECTURER AT THE MIAMI AD SCHOOL, AND HAS SPOKEN AT MARKETING AND ADVERTISING CONFERENCES ACROSS NORTH AMERICA, LATAM AND EUROPE.