COUNSEL

FOLLOWING A DEGREE IN ART HISTORY FROM THE COURTAULD INSTITUTE, ZOË SPENT THE 90S WORKING IN LONDON'S LEADING EDGE MUSIC AND MEDIA INDUSTRIES AS A DJ, CLUB PROMOTER AND JOURNALIST FOR DAZED AND CONFUSED MAGAZINE. THIS INVOLVEMENT IN CONTEMPORARY CREATIVE CULTURE PROVIDED AN 'INSIDER' KNOWLEDGE OF LEADING EDGE CULTURE AND MARKETING WHICH ENABLED ZOË TO MOVE INTO THE ADVERTISING WORLD WHERE SHE WORKED AS A PLANNING CONSULTANT AT FALLON MCELLIGOTT AND WEIDEN AND KENNEDY.

IN 1999 SHE JOINED STRATEGIC RESEARCH CONSULTANCY HEADLIGHTVISION DEVELOPING D_CODE, AN OPINION FORMER TREND CONSULTANCY PRODUCT AND SERVICE. IN ADDITION TO WRITING THE REPORT ZOË ALSO MANAGED THE GLOBAL NETWORK OF OPINION FORMERS, WHO PROVIDED THE INTELLIGENCE FOR THE REPORTS AND CONSULTANCY SERVICE.

IN 2003 ZOË AND PARTNER RICHARD WELCH SET UP CRYSTAL, THE GLOBAL LEADING EDGE TREND DIVISION AT OGILVY & MATHER. THEY WORKED ON A RANGE OF GLOBAL TREND AND RESEARCH PROJECTS FOR GLOBAL CLIENTS, WHICH INCLUDED AMERICAN EXPRESS, KODAK, SPRITE AND JACK DANIELS.

ZOË AND RICHARD JOINED LOWE WORLDWIDE AS 'COUNSEL', A THOUGHT LEADER RESEARCH CONSULTANCY, DEDICATED TO PROVIDING GLOBAL LEADING EDGE TREND INTELLIGENCE AND INSIGHTS TO THE AGENCY WORLDWIDE AND ITS CLIENTS. RECENT RESEARCH CLIENTS HAVE INCLUDED NOKIA NSERIES, STELLA ARTOIS AND AXE. CLIENTS INCLUDE MAGNUM, CORNETTO AND AUDEMARS PIGUET. ZOË IS A REGULAR SPEAKER AT GLOBAL MARKETING CONFERENCES ACROSS EUROPE AND IS REGULARLY QUOTED IN MAINSTREAM AND MARKETING PRESS.