COUNSEL

BORN IN BRAZIL, WITH ITS' MELTING POT OF NATIONALITIES AND TRADITIONS, CULTIVATED AT AN EARLY AGE AN INTEREST FOR CULTURE AND PEOPLE. THIS FASCINATION BROUGHT HER TO THE UNITED STATES, TO ATTENDED THE UNIVERSITY OF NORTH CAROLINA IN CHARLOTTE, WHERE SHE GRADUATED IN BOTH ART AND BUSINESS IN 2004.

OUT OF COLLEGE, ADVERTISING FELT LIKE THE PERFECT CAREER FIT; TAKING HER TO MIAMI, WHERE SHE WORKED AT BBDO LATIN AMERICA IN 2004 AND DDB LATIN AMERICA IN 2005, HANDLING ACCOUNTS LIKE PEPSI AND NOKIA. AS A REGIONAL ACCOUNT MANAGER FOR NOKIA SHE HAD THE OPPORTUNITY TO EXPERIENCE CONSUMER INSIGHTS FIRST HAND, AT A GLOBAL AND REGIONAL LEVEL, AN EXPERIENCE THAT MADE GRAZIELLA REALIZE THAT SHE WANTED TO SPEND MORE TIME IN STRATEGIC PLANNING.

TO MAKE THE TRANSITION SMOOTHER, GRAZIELLA ATTENDED THE MIAMI AD SCHOOL PLANNING BOOT CAMP IN 2007, WHERE HER WORK WON A SECOND PLACE AD&D INTERNATIONAL STUDENT AWARD AND HELPED HER LAND HER FIRST PLANNING JOB: BRAND STRATEGIST AT LOWE NY, WHERE SHE WORKED ON SHARP, UNILEVER, PERDUE AND OUTBACK WHILE SUPPORTING VARIOUS NEW BUSINESS PITCHES.

GRAZIELLA HAS BEEN WORKING CLOSELY WITH RICHARD AND ZOË SINCE SHE STARTED AT LOWE, OFFICIALLY JOINING LOWE COUNSEL AS GLOBAL NETWORK MANAGER AND RESEARCH ANALYST EARLY IN 2010.